Foundations
The roots of a systems-oriented practice.
Before moving into product and systems design, my background included brand identity, web design, editorial work, and digital production across hospitality, automotive, and commercial sectors.
That earlier work still informs how I approach product systems today — particularly typography, visual hierarchy, communication clarity, and designing for consistency across complex surfaces.
This section captures some of that earlier foundation.
Many of the principles developed through this earlier work — clarity, hierarchy, consistency, and structured communication — continue to shape how I approach product systems today.