Products that respect users.Systems that scale how teams work.
- Discipline
- Product & Service Design
- Artificial Intelligence
- Building, not just using
- Industries
- Fintech · Energy · SaaS
Practice
Product design across fintech, energy, and complex B2B SaaS systems.
What I do
Product & service design across fintech, energy, and complex B2B SaaS — with AI worked into how the systems get built.
My recent work explores how AI can extend and structure these systems into repeatable workflows across the product lifecycle.
My earlier work focused on designing scalable product and operational systems in constrained environments.
Each case study reflects a different point along this evolution.
Selected work
Recent product design case studies.
Impact
Outcomes from shipped work.
Across multi-market fintech work, MoMo Business has delivered 100M+ average annual revenue uplift across seven African markets. Across B2B SaaS work, the impact has been time and adoption — EnergyPro compressed proposal generation from tens of analyst hours into under one, and Meshed360 reached a 76% first-week onboarding completion rate among SME customers. Across personal AI builds, the same integrated approach has compressed engagements that used to take weeks into a handful of structured sessions.
Selected outcomes
Across fintech, B2B SaaS, and personal AI builds.
100M+
Avg. annual revenue uplift
Across MoMo Business — seven African markets.
~100h
Saved per EnergyPro proposal
Analyst work compressed from 40–100h to under 1 hour.
76%
First-week onboarding completion
Among Meshed360 SME customers.
AI Practice
AI as a layer in product delivery systems.
AI is embedded into my product design workflow as part of how I structure and deliver product work — research, exploration, localisation, workflow automation, and early-stage product definition. The shift has been from prompt-level experimentation to system-level design, where value comes from how tools, context, and decision-making are connected.
View AI projectsEnd-to-End Thinking
Product design remains a full lifecycle discipline. AI changes how stages connect, not whether they exist.
Systems Over Prompts
Value comes from structured workflows, reusable context, and feedback loops — not isolated interactions.
Enhancement, Not Replacement
AI supports synthesis, exploration, and iteration, but does not replace product thinking or judgment.
In Their Words
What people I've worked with say.
“I've had the pleasure of working with Alan, both in my capacity as design competency lead and directly with him on projects, and I can say without hesitation that he is one of the strongest designers I've worked with.”
“His attention to detail is exceptional, very little goes unnoticed in his work. He works in a highly structured way, and this brings a real sense of consistency and stability to the teams he's part of. He is completely reliable, and I've come to trust that whatever he takes on will be delivered to a high standard.”
“Beyond his technical ability, he is genuinely intelligent and consistently applies himself to learning and developing further. This combination of skill and commitment has made a tangible difference on the projects we've worked on together — I honestly don't think we would have delivered to the standard we did without him.”
“He is a real asset to any team, and I'd recommend him without reservation.”
Ulrike Coetzee
Head of Design · iOCO
“I had the privilege of managing Alan during my time as Head of Product at MTN MoMo, where he served as our Senior Product Designer. From the inception of the MoMo Business platform, Alan was instrumental in transforming complex product ideas into intuitive, user-centred experiences that have been deployed across multiple African markets.”
“Alan has a rare ability to bridge business strategy, customer needs, and exceptional design execution. He consistently took ownership of the end-to-end design process—from research and user journeys through to polished interfaces—while collaborating seamlessly with product managers, engineers, and stakeholders.”
“Beyond his technical design skills, Alan is someone you can trust with mission-critical products. He approaches every challenge with professionalism, creativity, and an unwavering commitment to quality.”
Malcolm Govender
Former Head of Product · MTN MoMo
“I want to take a moment to recognise the incredible work Alan has been doing. Over the past years, he has consistently demonstrated a high level of ownership, quality, and commitment to growing our product.”
“His contributions have had a significant impact, and they have not gone unnoticed. I'm grateful for his dedication, professionalism, and the passion he brings to the team every day.”
Happy Songelwa
Product Design Lead · MTN MoMo
Designing products and the systems behind how they are built.


