I’m a Product Designer based in Cape Town with around fifteen years of experience, including seven focused on digital product design. I currently work as a Product Design Consultant at Freethinking, helping shape MTN MoMo Business across multiple African markets.
My work spans complex, multi-market product environments where clarity, consistency, and scalability are critical. Over time, my focus has expanded beyond individual products to the systems, workflows, and decision-making frameworks that enable teams to design, deliver, and scale them effectively.
I’m particularly drawn to B2B SaaS, fintech, and operational tools where complexity must be translated into usable systems that work across different users, languages, and markets.
More recently, I’ve begun working in service design through projects with Icon Health, applying product design thinking to larger systems of people, processes, and touchpoints. It’s a natural extension of my interest in understanding how products fit within broader operational and customer experiences.
That focus is grounded in a broader design background spanning brand identity, web design, editorial design, and digital production across hospitality, automotive, and commercial sectors. The principles developed through that work — typography, hierarchy, systems thinking, and attention to detail — continue to shape how I approach product design today.